The world's largest marketer of New Zealand kiwi fruit has targeted Thailand as a market of long-term strategic growth.
Zespri International launched this year's campaign, called "Xtreme Nutrition: Xtreme Vitality", to boost consumption of the fruit even more after a 50-per-cent increase following last year's campaign.
Zespri International Southeast Asia marketing manager Daniel Mathieson said volume remained low at only 120,000 trays but that response to the campaign so far showed a large untapped demand. The company plans to double its sales in Thailand this year after witnessing a doubling in orders for Kiwi Gold since last year.
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